Enter the U.S. Market with Confidence with The NewDill Global Expansion Program
Unlock Growth Opportunities for your business in the United States Market
The U.S. is one of the world’s most dynamic and competitive markets, offering incredible potential for companies worldwide. Through the NewDill Global Expansion Program, we provide the insights, resources, and guidance to make your U.S. entry successful. Our experienced team is here to support you every step of the way, from initial market research to establishing your U.S. presence and scaling sustainably.
Key U.S. Market Entry Strategies:
Conducting In-Depth Market Research
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Objective: Understand the U.S. market landscape, including consumer preferences, competitors, and industry trends.
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Approach: NewDill’s analysts perform comprehensive research, assessing potential customer bases, demand trends, and key competitors. We also evaluate geographic hotspots for each sector to maximize strategic entry.
Navigating Regulatory Requirements
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Objective: Ensure compliance with U.S. federal, state, and local regulations.
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Approach: With complex legal landscapes across different states, our legal team assists in managing licensing, tax obligations, and industry-specific regulations. We also facilitate connections with legal advisors for tailored compliance strategies.
Developing a Go-To-Market (GTM) Strategy
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Objective: Tailor market entry plans to match the U.S. audience, emphasizing positioning, pricing, and promotional tactics.
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Approach: NewDill offers GTM development services, helping clients create U.S.-specific branding, refine product or service offerings, and set competitive pricing models to gain traction quickly. We emphasize digital strategies that leverage U.S. social media platforms and e-commerce channels.
Building Local Partnerships
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Objective: Enhance market reach through partnerships with established U.S. businesses and stakeholders.
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Approach: NewDill connects clients with distribution channels, retailers, and industry organizations. These partnerships facilitate faster market entry and establish credibility with local customers.
Establishing a U.S. Team or Representative Office
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Objective: Localize operations and improve responsiveness to U.S. market needs.
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Approach: We help clients decide whether to set up a branch office, representative office, or partner with local agencies. For clients interested in direct presence, we guide office setup and staffing, including recruiting local talent familiar with U.S. business practices.
Adapting to Cultural and Consumer Behavior
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Objective: Ensure products or services align with U.S. consumer expectations.
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Approach: Through cultural insights, our experts advise on adapting communication styles, product design, and customer service. This includes recommendations on Americanized branding and marketing tactics.
Exploring Financial and Investment Options
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Objective: Secure funding and manage financial operations effectively.
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Approach: Our finance team helps clients explore U.S.-specific investment opportunities, access credit facilities, and manage tax strategies. We also assist in preparing for investor pitches and securing potential local investments.
Implementing Sustainable and ESG Practices
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Objective: Align with U.S. values on sustainability and environmental responsibility.
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Approach: Many U.S. consumers and companies value environmental, social, and governance (ESG) practices.
The U.S. Regional Business Map
Description
The United States is a global business powerhouse, known for its diverse economy, innovation-driven markets, and strong infrastructure. It offers a robust environment for business growth with a large consumer base, advanced financial systems, and a well-developed legal framework. The U.S. is a leader in sectors like technology, finance, manufacturing, and services, making it an attractive destination for both domestic and foreign investments. Its open market policies, extensive trade networks, and culture of entrepreneurship support a dynamic and competitive business landscape.
The United States hosts several key business hubs across its major regions, each contributing uniquely to the economy:
Northeast - Known for finance and education, with New York City as a global financial center, housing Wall Street and the headquarters of numerous major corporations. Boston comes second as a regional hub, especially in technology, education, and healthcare.
Midwest - The “Heartland” of manufacturing and industry. Chicago serves as a major business center, with strengths in finance, manufacturing, and logistics, while Detroit remains significant for the automotive industry.
South - Home to diverse business activities, including energy and tech. Houston is an energy capital, Dallas a financial and tech hub, and Atlanta a center for logistics, media, and services.
West - Known for innovation and tech, particularly Silicon Valley and the Bay Area in California, which leads in technology and startups. San Francisco is a renowned global business hub, particularly famous as the heart of technology and innovation while Los Angeles is a hub for entertainment and trade and Seattle, a key in tech and aerospace.
Mountain Region - Emerging for finance, tech, and sustainable industries, with cities like Denver and Salt Lake City offering growing opportunities in these sectors. Each region adds to the U.S.'s broad economic landscape, making it a top destination for business development and expansion.
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While the level of FDI within the U.S. continues to increase, new investment has been generally falling in recent years. This downtrend in new FDI is global and not unique to the U.S. Some researchers refer to this trend as an example of “slowbalization” or a slowdown in globalization, dating back to the end of the global financial crisis.
As shown in Figure 1, both the inward FDI position and FDI as a share of GDP have generally trended up. In 2023, the inward FDI position stood at $5.5 trillion at a historical-cost basis (20.0% of GDP, $13.5 trillion at market value, and $6.4 trillion at current cost).4 In contrast, the value of U.S. direct investment abroad was $6.9 trillion in 2023 on a historical-cost basis
Since 2015, the underlying pattern for new FDI and as a share of GDP shows that both have generally been trending down. In 2022, new FDI into the U.S. totaled $177.5 billion (0.7% of GDP), below the average of $298.8 billion (1.5% of GDP) from 2014-2021. FDI in manufacturing contributed most of the drop in new FDI. Specifically, manufacturing as a share of new FDI into the U.S. fell from about 52.7 and 66.1% in 2014 and 2015 respectively to 31.1% in 2022. Among countries, Ireland contributed most to the decline, although there were declines in new FDI from several other countries between 2015 and 2022 (including from Canada and Germany).
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In addition, corporate inversions - when a U.S. corporation that is currently the ultimate owner of its worldwide operations takes steps to become a subsidiary of a foreign corporation affect new FDI. BEA estimates that newly inverted U.S. corporations accounted for a significant share of first-year expenditures in 2015, but not in subsequent years, which explains some of the decrease.
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Manufacturing is the largest category of the inward FDI position and of new FDI. As shown in Figure 3, manufacturing (42.4%, $2.2 trillion) alongside the category Finance and Insurance (10.6 %, $0.6 trillion) comprises the majority of FDI. Between 2021 and 2022, there were no large changes in shares.
Chemicals comprise the largest share of manufacturing (about 37.7%, $841.3 billion), though its share has fallen since reaching a high in 2016. The pharmaceuticals and medicines category makes up the lion’s share of chemicals and is a component whose share has grown notably for the past two decades (from 37.2% in 2000 to 64.2% in 2022).
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As shown in Figure 4, manufacturing (31.1%, $55.2 billion) accounted for the largest shares of new FDI in 2022. Again, chemicals comprise the largest share of manufacturing (38.9%, $21.5 billion) with pharmaceuticals and medicines accounting for over 40% of chemical manufacturing inflows.
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The inward FDI position in the U.S. by ultimate beneficial owner (UBO) in 2022 was attributed to a handful of advanced countries, led by Japan ($775.2 million, 14.8%), Canada ($683.8 million, 13.0%) and the United Kingdom ($660.6 million, 12.6%).
As shown in Figure 5, the top ten account for about 80% of the total inward FDI position.7 Six of the top ten countries are European. The United States itself is an ultimate investor country.8 While the direct investment from emerging economies have shown gains over time (for example, from China and Brazil), it still represents a very small share of overall figures.